Microsoft’s Push in 2010
Microsoft’s 2010 was one of transitions-and make-or-break decisions.
Although Windows 7’s strong sales indicate the company still has a lock on the traditional desktop-bound software market, the tech industry as a whole has shifted its interest and efforts increasingly toward mobile devices and the cloud. To its credit, Microsoft seems to have recognized that transition, and devoted resources to embrace it. However, it very much remains to be seen whether those multimillion dollar bets will pay off or break the house.
On January 6, Microsoft CEO Steve Ballmer used his keynote address at the International Consumer Electronics Show in Las Vegas to detail the company’s initiatives in 2010. He had reason for cautious optimism: Despite some damage to Microsoft’s bottom line during the recession, people seemed to be buy Windows 7, and Bing, its search engine, had made incremental but noticeable market gains against Google.
Near the end of his presentation, Ballmer unveiled three tablet PCs, including one from Hewlett-Packard. “Almost as portable as a phone, but powerful as a PC running Windows 7,” he said, holding an HP device toward the audience. “The emerging category of PCs should take advantage of the touch and portability capabilities.”
Ballmer indicated that the tablet would be “available later this year” and include the ability to display e-books, access the Web and play “entertainment on the go.”